The measurement of service quality using SERVQUAL: the case study of Peladang Setiu Agro Resort, Terengganu, Malaysia.
This article examines the measurement in the context of the previous instrument (SERVQUAL) in measuring the service quality. SERVQUAL is an instrument developed by Parasuraman, Zeithaml and Berry (1985), is currently the most popular measurement of service quality. In this article, SERVQUAL was used...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
International Business Information Management Association
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| Online Access: | http://discol.umk.edu.my/id/eprint/8527/1/paper%20106.pdf http://discol.umk.edu.my/id/eprint/8527/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |