Factors influencing purchase intention in personal financing:direct and indirect effects
The changes in the financial market have put a great pressure on financial service providers. It had created the competitive financial product and services emerging in the market. Therefore, it is important to enhance their competitive advantages by understanding the consumer behaviour in purchasing...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Entrepreneurship and Business,UMK
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8555/1/Conference%20Paper%2010%20%20ISEB%202015.pdf http://discol.umk.edu.my/id/eprint/8555/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |