Product emotion : a necessity in product development process and the role of CAD
According to Peter B. (2010), despite the importance of technological capability, technology is not only what it takes to captivate customers. Successful innovations as two dimensions: functionality and emotion. Functionality is what product does while emotion is how products make customer feel. Bot...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Online Access: | http://discol.umk.edu.my/id/eprint/8983/1/Article%201.pdf http://discol.umk.edu.my/id/eprint/8983/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |