Influence of student's non-cognitive trait and cognitive heuristic on the entrepreneurial venture's initial set up decision

The present studyis designed to examine the influence of non-cognitive characteristics and cognitive heuristic i.e learned by experience, demographic factors, entrepreneurial and others on the entrepreneurial initial set up decision.Research inference is derived from the samples of 150 entrepreneuri...

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Bibliographic Details
Main Authors: Naila Aaijaz, Mohamed Dahlan Ibrahim, Ghazali Ahmad, Shaliza Abdul Razit
Format: Conference or Workshop Item
Language:English
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/8993/1/Paper%201.pdf
http://discol.umk.edu.my/id/eprint/8993/
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Institution: Universiti Malaysia Kelantan
Language: English
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