Factors affecting cstomers’ experience in local fast food restaurant

• Main Authors: Azila Jaini, Suraya Mahmood, Siti Zamanira Mat Zaib
• Format: Conference or Workshop Item
• Published: 2014
• Online Access: http://discol.umk.edu.my/id/eprint/9095/
• Institution: Universiti Malaysia Kelantan

Fastest growing number of fast food franchises in Malaysia become a major threat for local fast food to sustain in their business. A case study was conducted to explored factors affecting customers’ experience towards local fast food restaurant in Malaysia. The purpose is to investigate the most imp...