Perception of employees of industries in Malaysia on corporate sustainability in affecting customer confidence and loyalty: a case study

• Main Authors: Kartina, Johan, Faiz, Mohd Turan, Wan Nurul Syahirah, Wan Lanang
• Format: Conference or Workshop Item
• Language: English; English
• Published: Institute of Physics Publishing 2017
• Subjects: TJ Mechanical engineering and machinery
• Online Access: http://umpir.ump.edu.my/id/eprint/20487/1/9.%20Perception%20of%20Employees%20of%20industries%20in%20Malaysia%20on%20Corporate%20Sustainability%20in%20Affecting%20Customer%20Confidence%20and%20Loyalty%20A%20Case%20Study.pdf; http://umpir.ump.edu.my/id/eprint/20487/7/9.1%20Perception%20of%20Employees%20of%20industries%20in%20Malaysia%20on%20Corporate%20Sustainability%20in%20Affecting%20Customer%20Confidence%20and%20Loyalty%20A%20Case%20Study.pdf; http://umpir.ump.edu.my/id/eprint/20487/; https://doi.org/10.1088/1757-899X/226/1/012061
• Institution: Universiti Malaysia Pahang

This paper aims to study the perception of the employees of industries in Malaysia on their companies in applying corporate sustainability as a concept in creating an ethical brand that strengthen consumer confidence and loyalty. A structure survey instrument is developed to study the employees’ per...