Brand Personality and Generation Y Purchase Intention Of Halal Fast Food Restaurants In Pahang

• Main Authors: Ida Rizyani, Tahir, Mazita, Mokhtar, Azizan, Azit, Wan Khairul Anuar, Wan Abd Manan, Khairun Aisyah, Mohammad
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD Industries. Land use. Labor
• Online Access: http://umpir.ump.edu.my/id/eprint/25096/1/brand%20personality%20paper%20ICohSE4%202017.pdf; http://umpir.ump.edu.my/id/eprint/25096/
• Institution: Universiti Malaysia Pahang

In this modern competitive environment, many brands are available for the consumers to choose, which provide similar kind of benefits. In current scenario brand personality is very important for the companies to position their brand in the market. It is very important to differentiate our offerings...