Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance

• Main Authors: Tengku Auwalul Hawa, Yahya, Diyana, Kamarudin, Nor Suraini, Mohd Hassan
• Format: Conference or Workshop Item
• Language: English
• Published: Future Academy 2019
• Subjects: HD Industries. Land use. Labor
• Online Access: http://umpir.ump.edu.my/id/eprint/25756/1/Marketing%20Strategy%2C%20Technological%20Innovation%20and%20Inventory%20Management.pdf; http://umpir.ump.edu.my/id/eprint/25756/; https://doi.org/10.15405/epsbs.2019.08.53
• Institution: Universiti Malaysia Pahang

Although the food industry is considered to be one of the sectors that contribute to the increase in country’s economy, research has also found that a relative 26.16% of independent restaurants failed during the first year of operation due to several factors such as failure to implement innovation i...