Predicting churn: how multilayer perceptron method can help with customer retention in telecom industry

• Main Authors: Nilam Nur Amir, Sjarif, Nurul Firdaus, Azmi, H. M., Sarkan, S. M., Sam, Mohd Zamri, Osman
• Format: Conference or Workshop Item
• Language: English
• Published: IOP Publishing 2020
• Subjects: QA76 Computer software
• Online Access: http://umpir.ump.edu.my/id/eprint/31394/1/Predicting%20churn-%20how%20multilayer%20perceptron%20method%20can%20help.pdf; http://umpir.ump.edu.my/id/eprint/31394/; https://doi.org/10.1088/1757-899X/864/1/012076
• Institution: Universiti Malaysia Pahang

Customer churn prediction has been used widely in various kind of domain especially subscription-basis industries. With the rapid growth of telecommunication industry over the last decade, this industry not only focuses on providing numerous products, but also satisfying the customers as it is one o...