The impact of IR 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in Malaysia: A pilot study
This pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been sent to participants which are from the management le...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Pariwisata Dan Bisnis Internasional
2022
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/36153/1/THE%20IMPACT%20OF%20IR%204.0%20TECHNOLOGY.pdf http://umpir.ump.edu.my/id/eprint/36153/ https://jbhost.org/jbhost/index.php/jbhost/article/view/342 |
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| Institution: | Universiti Malaysia Pahang |
| Language: | English |