Factors influencing purchase intention of smartphone: A case of Gen Z Malaysian consumers

• Main Authors: Tan, W. H., Kamarudin, D.
• Format: Article
• Language: English; English
• Published: Inderscience 2022
• Subjects: HE Transportation and Communications; HF Commerce; T Technology (General)
• Online Access: http://umpir.ump.edu.my/id/eprint/36657/1/Will%20Diyana%20Paper.pdf; http://umpir.ump.edu.my/id/eprint/36657/7/Factors%20influencing%20purchase%20intention%20of%20smartphone.pdf; http://umpir.ump.edu.my/id/eprint/36657/; https://doi.org/10.1504/IJTMKT.2022.122445; https://doi.org/10.1504/IJTMKT.2022.122445
• Institution: Universiti Malaysia Pahang

New smartphone models and brands are bombarding the market at an alarming rate confusing consumers when it comes to their purchase intention. Consumer purchase intention is heavily influenced by a variety of factors from trends, to applications. This study aims to examine the factors influencing sma...