A survey on electronic dialogue, risk assessment, customer access, and customers relationship lifetime

• Main Authors: Lestari, Puji Tri, Fernando, Yudi, Ikhsan, Ridho Bramulya, Wahyuni-Td, Ika Sari, Prasarry, Yudhita Valen, Mergeresa, Fineke
• Format: Conference or Workshop Item
• Language: English; English
• Published: Institute of Electrical and Electronics Engineers Inc. 2022
• Subjects: HD28 Management. Industrial Management; T Technology (General)
• Online Access: http://umpir.ump.edu.my/id/eprint/39404/1/A%20survey%20on%20electronic%20dialogue%2C%20risk%20assessment%2C%20customer%20access.pdf; http://umpir.ump.edu.my/id/eprint/39404/2/A%20survey%20on%20electronic%20dialogue%2C%20risk%20assessment%2C%20customer%20access%2C%20and%20customers%20relationship%20lifetime_ABS.pdf; http://umpir.ump.edu.my/id/eprint/39404/; https://doi.org/10.1109/ICIMTech55957.2022.9915012
• Institution: Universiti Malaysia Pahang Al-Sultan Abdullah

The customer lifetime relationship has challenged the firms to engage with loyal customers. Typically the relationship has no longer electronic compared to the conventional ones. This study aimed to determine the effect of electronic dialogue and risk assessment on customer access and relationship l...