An examination of the challenges involved in distributing a strong and consistent destination image in the marketing of Tourism in Malaysia

• Main Authors: Phang, Grace Ing, Liew, Janie Tsonis, Cheuk, Sharon Choy Sheung, Izyanti Awang Razli
• Format: Article
• Language: English
• Published: The Clute Institute,Estelle van Tonder, Ph.D 2010
• Subjects: G Geography (General). Atlases. Maps
• Online Access: https://eprints.ums.edu.my/id/eprint/18865/1/An%20examination%20of%20the%20challenges%20involved%20in%20distributing%20a%20strong%20and%20consistent.pdf; https://eprints.ums.edu.my/id/eprint/18865/; https://www.researchgate.net/publication/296470996_An_Examination_Of_The_Challenges_Involved_In_Distributing_A_Strong_And_Consistent_Destination_Image_In_The_Marketing_Of_Tourism_In_Malaysia
• Institution: Universiti Malaysia Sabah

The future of marketing will be a battle of brands and destination branding is arguably the tourism industry’s biggest challenge (Pike, 2005). Marketing a destination consistently over time is critical to the success of destination marketing organisations (DMOs) and destination...