Conceptual study of mobile retailing acceptance among Malaysian women

• Main Authors: Azlina Bujang, Norbayah Mohd Suki, Norazah Mohd Suki
• Format: Article
• Language: English
• Published: American Scientific Publishers 2017
• Subjects: HF Commerce
• Online Access: https://eprints.ums.edu.my/id/eprint/19149/1/Conceptual%20study%20of%20mobile%20retailing%20acceptance%20among%20Malaysian%20women.pdf; https://eprints.ums.edu.my/id/eprint/19149/; https://doi.org/10.1166/asl.2017.7210
• Institution: Universiti Malaysia Sabah

Two fastest growing technologies like the internet and mobile technology have driven a revolution in mobile retailing sectors. Mobility and flexibility become a demand nowadays since people prefer to have retailing concept (anytime and anywhere). This conceptual paper aimed to study on the discovery...