A study of perception of service quality dimensions in Sabah's mice industry
This quantitative research's objective was to identify the service quality dimensions (reliability, responsiveness, assurance, empathy and tangible) that have significantly Influenced companies' repurchase intention for MICE In Sabah. Meanwhile, It also seek to investigate the relations...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/19493/1/A%20study%20of%20perception%20of%20service%20quality%20dimensions.pdf https://eprints.ums.edu.my/id/eprint/19493/ |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |