The entrepreneur's background contributes to business success:a case study among entrepreneurs in Kota Kinabalu

• Main Author: Edward Binty
• Format: Thesis
• Language: English
• Published: 2011
• Subjects: HF Commerce
• Online Access: https://eprints.ums.edu.my/id/eprint/19499/1/Konsep%20kartun%20editorial%20melalui%20karya%20George%20Chin.pdf; https://eprints.ums.edu.my/id/eprint/19499/
• Institution: Universiti Malaysia Sabah

The purpose of this study is to examine the relationship between entrepreneur's backgrounds and the entrepreneur's success to remain in the business in Kota Kinabalu, specifically at the heart of central business district which is fast growing area in the city. The focus is on entrepreneurs in service sector under the Small Enterprise category. The contribution of service sector to the nation's economy growth has increased steadily. However, it is hardly to find a research done on the success of smaller service-based businesses. Even limited numbers of research on entrepreneur's background as the driving force that leads to survival and business success. This study would intend to fill up the gap of knowledge. The entrepreneur's backgrounds consist of variables such as Education Level, Management Experience, Industry Experience, Age, Parents Owned Business and Marketing Skills. The variables in this study were adopted from the Success versus Failure Prediction Model. As this model becomes the bases of this study,the questionnaire and measurements were also adapted from it. This study involving a sample of 92 entrepreneurs who were selected through systematic sampling design, the database was obtained from the Department of licensing and Finance of Kota Kinabalu City Hall.