Moderating effect of races towards consumers' feeling of TCM usage
Malaysia has a multiple number of traditional medical systems that represent of several ethnic varieties of its community. These can be cluster into four main group namely, traditional "native", traditional Indian, traditional Chinese, and modern medicine. This study was conducted to ident...
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| Main Authors: | , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/20069/1/Moderating%20effect%20of%20races%20towards%20consumers.pdf https://eprints.ums.edu.my/id/eprint/20069/ https://doi.org/10.4018/978-1-5225-0746-8.ch020 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |