Mobile Social Networking Service (SNS) users’ trust and loyalty: a structural approach
The number of Facebook users continues to increase globally and is quickly becoming one of the most popular tools for social communication and entertainment. It had 167,431,700 active users in the United States and 13,577,760 in Malaysia in 2013 (Socialbakers, 2013). More than 30 billion pieces of c...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IGI Global
2014
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| Online Access: | https://eprints.ums.edu.my/id/eprint/20572/1/Mobile%20Social%20Networking%20Service.pdf https://eprints.ums.edu.my/id/eprint/20572/ https://doi.org/10.1201/b17686-9 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |