Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions
This study examines the mediating roles of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Data was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program v...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/21428/1/Impacts%20of%20Corporate%20Social%20Responsibility%20on%20the%20Links%20Between%20Green%20Marketing%20Awareness%20and%20Consumer%20Purchase%20Intentions.pdf https://eprints.ums.edu.my/id/eprint/21428/ https://doi.org/10.1016/S2212-5671(16)30123-X |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |
Internet
https://eprints.ums.edu.my/id/eprint/21428/1/Impacts%20of%20Corporate%20Social%20Responsibility%20on%20the%20Links%20Between%20Green%20Marketing%20Awareness%20and%20Consumer%20Purchase%20Intentions.pdfhttps://eprints.ums.edu.my/id/eprint/21428/
https://doi.org/10.1016/S2212-5671(16)30123-X