Celebrity Endorsements in Non-Profit Settings: A Literature Review
This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/22242/1/Celebrity%20Endorsements%20in%20Non.pdf https://eprints.ums.edu.my/id/eprint/22242/ |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |