Evaluating Genders’ Mental Model Patterns for User Interface Design: Mobile Shopping Apps.

• Main Authors: Aslina Baharum, Noor Fzlinda Fabeil, Nur Shahida Ab Fatah, Sharifah Milda Amirul, Nurul Hidayah Mat Zain, Rozita Ismail
• Format: Article
• Language: English
• Published: 2018
• Subjects: QP Physiology
• Online Access: https://eprints.ums.edu.my/id/eprint/22279/1/Evaluating%20Genders%E2%80%99%20Mental%20Model%20Patterns%20for%20User%20Interface%20Design.pdf; https://eprints.ums.edu.my/id/eprint/22279/
• Institution: Universiti Malaysia Sabah

Mobile applications (apps) development has experienced unprecedented growth, particularly in smartphone platforms. However, some mobile App. have been seen declining in popularity due to the unattractive user interface and bad user interaction with the users. This study adopted user's mental mo...