The effect of humour usage on customer’s service experiences
Cross-disciplinary research recognises humour as an effective communication tool for fostering engagement and positive interpersonal relationships, although inappropriate use can create negative outcomes. Drawing on positive psychology, this study aims to empirically examine the extent to which fron...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/23761/1/The%20effect%20of%20humour%20usage%20on%20customer.pdf https://eprints.ums.edu.my/id/eprint/23761/7/The%20effect%20of%20humour%20usage%20on%20customers.pdf https://eprints.ums.edu.my/id/eprint/23761/ https://doi.org/10.1177/0312896218775799 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |