Green Homes Need Green Homeowners: Investigating the Predictive Power of Environmental Concern through the Lens of Theory of Planned Behaviour
This study attempts to examine the intention of homebuyers to purchase green homes in Sabah. The extended Theory of Planned Behavior (TPB) served as a framework for identifying the drivers of green purchasing behavior and their relative importance. Specifically, the objective of this study is to exa...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/25209/1/Green%20Homes%20Need%20Green%20Homeowners%20Investigating%20the%20Predictive%20Power%20of%20Environmental%20Concern%20through%20the%20Lens%20of%20Theory%20of%20Planned%20Behaviour.pdf https://eprints.ums.edu.my/id/eprint/25209/7/Green%20Homes%20Need%20Green%20Homeowners%20Investigating%20the%20Predictive%20Power%20of%20Environmental%20Concern%20through%20the%20Lens%20of%20Theory%20of%20Planned%20Behaviour.pdf https://eprints.ums.edu.my/id/eprint/25209/ |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |