An extended model of destination image formation: The inclusion of sensory images

The purpose of this study is to examine the development of destination image from the sensory form to the cognitive and affective forms, and the effects that these three types of destination image can have on tourist intention. Japan’s Tohoku district was selected as the destination, while Malaysia’...

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Bibliographic Details
Main Authors: Bình Nghiêm-Phú, Awangku Hassanal Bahar Pengiran Bagul
Format: Article
Language:English
English
Published: VUM 2020
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/25402/1/The%20purpose%20of%20this%20study%20is%20to%20examine%20the%20development%20of%20destination%20image%20from%20the%20sensory%20form%20to%20the.pdf
https://eprints.ums.edu.my/id/eprint/25402/2/The%20purpose%20of%20this%20study%20is%20to%20examine%20the%20development%20of%20destination%20image%20from%20the%20sensory%20form%20to%20the%201.pdf
https://eprints.ums.edu.my/id/eprint/25402/
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Institution: Universiti Malaysia Sabah
Language: English
English