The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Nearly 50% of all Earths’ forests have been cleared and considering forests hold 80% of the world’s diversity, it is crucial to support efforts by non-profit organizations (NPO) and government to stop deforestation. Yet, NPOs combat in an increasingly competitive donation sphere, with only 3% of don...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/25508/1/The%20interactive%20effects%20of%20emotions%20and%20numerical%20information%20in%20increasing%20consumer%20support%20to%20conservation%20efforts.pdf https://eprints.ums.edu.my/id/eprint/25508/ https://doi.org/10.1016/j.jbusres.2020.02.021 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |