Profiling reviewers’ social network strength and predicting the “Helpfulness” of online customer review
Online customer reviews have become a popular source of information that influences the purchasing decisions of many prospective customers. However, the rapidly increasing volume of online reviews presents a problem of information overload, which makes it difficult for customers to determine the qua...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/26885/1/Profiling%20reviewers%E2%80%99%20social%20network%20strength%20and%20predicting%20the%20%E2%80%9CHelpfulness%E2%80%9D%20of%20online%20customer%20review.pdf https://eprints.ums.edu.my/id/eprint/26885/ https://www.scopus.com/record/display.uri?eid=2-s2.0-85098975601&origin=inward&txGid=bdc08090cc05127e5aaf8f466095a8a5 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |