Guidelines for designing green products considering customers’ cultural preferences

• Main Authors: Ghazali, I., Abdul-Rashid, S.H., Dawal, S.Z.M., Nurul Huda, Amir Husni Mohd Shariff, Herawan, S.G., Ho, F.H., Sakundarini, N.
• Format: Article
• Language: English
• Published: MDPI AG 2021
• Subjects: Q Science (General); TS Manufactures
• Online Access: https://eprints.ums.edu.my/id/eprint/26896/1/Guidelines%20for%20designing%20green%20products%20considering%20customers%E2%80%99%20cultural%20preferences.pdf; https://eprints.ums.edu.my/id/eprint/26896/; https://www.scopus.com/record/display.uri?eid=2-s2.0-85099445598&origin=inward&txGid=376973672b4813f44050c78d01f88a4f
• Institution: Universiti Malaysia Sabah

The increasing customer awareness of environmental sustainability during the last decade has had an influence on many manufacturers to produce green products. However, issues arise regarding the actual preferences of customers for green products, which often differ depending on cultural influences....