Determining the relationship of tourist satisfaction and loyalty

• Main Authors: M. Somaskanthan, Rosmalina Abdul Rashid
• Format: Article
• Language: English; English
• Published: Penerbit Akademi Baru 2016
• Subjects: GV Recreation Leisure; HT Communities. Classes. Races
• Online Access: https://eprints.ums.edu.my/id/eprint/27340/1/Determining%20the%20relationship%20of%20tourist%20satisfaction%20and%20loyalty%20FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/27340/3/Determining%20the%20relationship%20of%20tourist%20satisfaction%20and%20loyalty%20ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/27340/; https://www.akademiabaru.com/doc/ARSBSV2_N1_P93_101.pdf
• Institution: Universiti Malaysia Sabah

Tourist satisfaction is important to ensure the future of a tourist destination. Satisfied tourist would revisit and recommend to others which ensure a chain of event that allows the tourist destination to be visited for years to come. Therefore, to establish tourists’ loyalty towards the destinatio...