Male and female technology users’ acceptance of on-demand services

• Main Authors: Yapp, Emily Hon Tshin, Chaaminy Balakrishna, Jasmine A.L. Yeap, Yuvaraj Ganesan
• Format: Article
• Language: English; English
• Published: 2018
• Subjects: H Social Sciences (General); T Technology (General)
• Online Access: https://eprints.ums.edu.my/id/eprint/27400/1/Male%20and%20female%20technology%20users%E2%80%99%20acceptance%20of%20on-demand%20services%20FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/27400/2/Male%20and%20female%20technology%20users%E2%80%99%20acceptance%20of%20on-demand%20services%20ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/27400/; https://d1wqtxts1xzle7.cloudfront.net/57680254/V10N1_7-with-cover-page-v2.pdf?Expires=1624523708&Signature=Zj6HI1bCPT39LD8lczuJh1XJnJTfvR65ISqDE1yTomG~hVVMw5pFnlxl89uwuWkHfWBH96AZbE7xpMcXOxdFCsBN6xS9FVw5NepjghW9Z-57VPDgF8tbVe5Qz4Rk1HR1nbRfy5tGxbxAmjQmCzQWqup5Ita~5ki0IWQeVWrWZHT9Y5xgwflyRJOnYyigpSB0kZv~205qpMDWC9SmxDjj6Qjety2TstccnlM7uv5ALxO8-coorbj8ilfUMlYB6o~W0Q4aCk1bcl7OhMuz3uLh0ABmDERbWZBSRoBKD6kJ5uX~ldOmiyWSjrbDUHQjO8j2IHqHHZHaTxLFdHof4rgFZQ__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA
• Institution: Universiti Malaysia Sabah

Purpose: This study explores the factors driving intention to adopt on-demand services such as Grab among male and female technology users in Malaysia. An integration of the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and the Diffusion of Innovations Theory (DOI) was used in...