Key drivers of brand loyalty among Malaysian shoppers: evidence from a Japanese fashion retailer

Key drivers of brand loyalty among Malaysian shoppers: evidence from a Japanese fashion retailer

Due to the uncertain, changing landscape and challenges in the fast-moving fashion retailing market, fashion retailers have to find their way to stay competitive and survive in the market. One of the ways is through effective use of branding. Focusing on a currently leading, Japanese fast fashion re...

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Bibliographic Details
Main Authors: Jasmine A.L. Yeap, T. Ramayah, Yapp, Emily Hon Tshin
Format: Article
Language:English
English
Published: Penerbit Universiti Sains Malaysia 2018
Subjects:
HB Economic theory. Demography
Online Access:https://eprints.ums.edu.my/id/eprint/27906/2/Key%20drivers%20of%20brand%20loyalty%20among%20Malaysian%20shoppers_Evidence%20from%20a%20Japanese%20fashion%20retailer%20FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/27906/5/Key%20drivers%20of%20brand%20loyalty%20among%20Malaysian%20shoppers_Evidence%20from%20a%20Japanese%20fashion%20retailer%20ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/27906/
http://web.usm.my/aamj/23022018/aamj23022018_1.pdf
https://doi.org/10.21315/aamj2018.23.2.1
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Institution: Universiti Malaysia Sabah
Language: English
English

Internet

https://eprints.ums.edu.my/id/eprint/27906/2/Key%20drivers%20of%20brand%20loyalty%20among%20Malaysian%20shoppers_Evidence%20from%20a%20Japanese%20fashion%20retailer%20FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/27906/5/Key%20drivers%20of%20brand%20loyalty%20among%20Malaysian%20shoppers_Evidence%20from%20a%20Japanese%20fashion%20retailer%20ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/27906/
http://web.usm.my/aamj/23022018/aamj23022018_1.pdf
https://doi.org/10.21315/aamj2018.23.2.1

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