The intention to use of natural gas by small-medium enterprises in Sabah: lesson to tourism industry
This study aims to investigate the relationship between Natural Gas (NG) product attributes and intention to use NG by Small Medium Enterprises (SMEs) in Kota Kinabalu. Data from 213 SMEs senior staff and management level were used for the statistical data analysis. The multiple regression analysis...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universiti Malaysia Sabah
2014
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/30128/1/The%20intention%20to%20use%20of%20natural%20gas%20by%20small-medium%20enterprises%20in%20Sabah%2C%20lesson%20to%20tourism%20industry-Abstract.pdf https://eprints.ums.edu.my/id/eprint/30128/2/The%20intention%20to%20use%20of%20natural%20gas%20by%20small-medium%20enterprises%20in%20sabah%2C%20lesson%20to%20tourism%20industry.pdf https://eprints.ums.edu.my/id/eprint/30128/ https://jurcon.ums.edu.my/ojums/index.php/j-sustainable-tourism/article/view/3085 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |