Importance-performance analysis to inform visitor management at marine wildlife tourism destinations

• Main Authors: Simpson, Greg D., Patroni, Jessica, Teo, Albert C.K., Chan, Jennifer Kim Lian, Newsome, David
• Format: Article
• Language: English; English
• Published: Emerald Group Publishing Ltd 2020
• Subjects: G154.9-155.8 Travel and state. Tourism
• Online Access: https://eprints.ums.edu.my/id/eprint/31628/3/Importance-performance%20analysis%20to%20inform%20visitor%20management%20at%20marine%20wildlife%20tourism%20destinations_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/31628/1/Importance-performance%20analysis%20to%20inform%20visitor%20management%20at%20marine%20wildlife%20tourism%20destinations.pdf; https://eprints.ums.edu.my/id/eprint/31628/; https://www.emerald.com/insight/content/doi/10.1108/JTF-11-2018-0067/full/pdf?title=importance-performance-analysis-to-inform-visitor-management-at-marine-wildlife-tourism-destinations; http://dx.doi.org/10.1108/JTF-11-2018-0067
• Institution: Universiti Malaysia Sabah

Purpose – The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife tourism (MWT) research literature. Further, this paper provides insight into how IPA...