Non-Muslim consumers’ intention to purchase halal food products in Malaysia

• Main Authors: Yong, Hion Lim, Suddin Lada, Azaze Azizi Abdul Adis
• Format: Article
• Language: English; English
• Published: Emerald Group Publishing Limited 2020
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://eprints.ums.edu.my/id/eprint/31634/2/Non-Muslim%20consumers%E2%80%99%20intention%20to%20purchase%20halal%20food%20products%20in%20Malaysia_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/31634/1/Non-Muslim%20consumers%20intention%20to%20purchase%20halal%20food%20products%20in%20Malaysia.pdf; https://eprints.ums.edu.my/id/eprint/31634/; https://www.emerald.com/insight/content/doi/10.1108/JIMA-06-2020-0172/full/pdf?casa_token=HqwU9TZrKI4AAAAA:NRlUltVkiXatW7EX77YZPPEISPoKeflvAvnYvU4IJwKteYFvCXbT_JckWEK-0C2t76uaoG-wuALFYS0xF0tCelaVq9E3L0x1lV-86WxqNjTHBgBaSDCn; http://dx.doi.org/10.1108/JIMA-06-2020-0172
• Institution: Universiti Malaysia Sabah

Purpose – This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect. Design/methodology/approach – A structured close-ended questionnaire was used to gather data through the random distribution of 397 non...