The Mediating Role of Corporate Image Relationship between SERVQUAL and Auditee Satisfaction: The Study of Smalls and Medium Enterprise in Malaysia

• Main Authors: Ashari Ismail, Muhammed Hariri Bakri, Mohd Norazmi Nordin, Habibullah Othman, Azaze Azizi Abdul Adis
• Format: Article
• Language: English; English
• Published: Science Research Society 2021
• Subjects: HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
• Online Access: https://eprints.ums.edu.my/id/eprint/31674/2/The%20Mediating%20Role%20of%20Corporate%20Image%20Relationship%20between%20SERVQUAL%20and%20Auditee%20Satisfaction%20The%20Study%20of%20Smalls%20and%20Medium%20Enterprise%20in%20Malaysia_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/31674/1/The%20Mediating%20Role%20of%20Corporate%20Image%20Relationship%20between%20SERVQUAL%20and%20Auditee%20Satisfaction%20The%20Study%20of%20Smalls%20and%20Medium%20Enterprise%20in%20Malaysia.pdf; https://eprints.ums.edu.my/id/eprint/31674/; https://tojqi.net/index.php/journal/article/view/3055/2052
• Institution: Universiti Malaysia Sabah

This research aims to analyze the possible effects of audit firms' service quality on auditee satisfaction and the mediating role of SMP firms' corporate image in receiving audit services in Malaysia. Raw data were collected used structured questionnaires through email communication. The c...