Identifying users’ engagement in e-commerce

• Main Authors: Lizawati @ Rosclaritha Maidom, Aslina Baharum, Dina @ Nina Mohd Nizam
• Format: Proceedings
• Language: English; English
• Published: MNNF Publisher 2021
• Subjects: HF1-6182 Commerce
• Online Access: https://eprints.ums.edu.my/id/eprint/32283/1/Identifying%20users%E2%80%99%20engagement%20in%20e-commerce.ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/32283/2/Identifying%20users%E2%80%99%20engagement%20in%20e-commerce.pdf; https://eprints.ums.edu.my/id/eprint/32283/; http://www.mnnfpublisher.com/uploads/4/6/9/3/46931833/identifying_users%E2%80%99_engagement_in_e-commerce.pdf
• Institution: Universiti Malaysia Sabah

The digital age has produced a plethora of diverse websites for web users to connect and use. Although E-Commerce advancement has grown immensely and became a valuable channel for the transaction of selling and purchasing activity between seller and customers, E-Commerce companies are faced with a h...