Food Safety, Emotional Experience and Health Behaviour Influence on purchase Intention of Nasi Lemak Among Malaysians

• Main Authors: Ahmad Shakani bin Abdullah, Ramraini binti Ali Hassan, Mohammad Halim bin Jeinie, Sairah binti Saien, Nik Nadian Nisa binti Nik Nazli, Tan Chi Hau, Harniyati Hussin
• Format: Article
• Language: English; English
• Published: The Ministry of foreign Affairs of Islamic Republic of Iran 2022
• Subjects: HF5001-6182 Business; HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://eprints.ums.edu.my/id/eprint/32654/1/Food%20Safety%2C%20Emotional%20Experience%20and%20Health%20Behaviour%20Influence%20on%20purchase%20Intention%20of%20Nasi%20Lemak%20Among%20Malaysians.pdf; https://eprints.ums.edu.my/id/eprint/32654/2/Food%20Safety%2C%20Emotional%20Experience%20and%20Health%20Behaviour%20Influence%20on%20purchase%20Intention%20of%20Nasi%20Lemak%20Among%20Malaysians1.pdf; https://eprints.ums.edu.my/id/eprint/32654/; https://ca-c.org/submissions/index.php/cac/article/view/257/174; https://doi.org/10.37178/ca-c.23.1.162
• Institution: Universiti Malaysia Sabah

Nasi lemak is one of the traditional foods that has a significant role in the life of Malaysian society. This paper investigated the factors (food safety, emotional experience, health behaviour) that influence the purchase intention of nasi lemak among Malaysians. Survey method was applied in this s...