An exploratory study of the social media marketing role in measuring business performance among student entrepreneurs

• Main Authors: Kelvin Yong, Nur Thara Atikah Zainal
• Format: Article
• Language: English; English
• Published: Academic Inspired Network (AIN) 2021
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://eprints.ums.edu.my/id/eprint/32778/1/An%20exploratory%20study%20of%20the%20social%20media%20marketing%20role%20in%20measuring%20business%20performance%20among%20student%20entrepreneurs.pdf; https://eprints.ums.edu.my/id/eprint/32778/2/An%20exploratory%20study%20of%20the%20social%20media%20marketing%20role%20in%20measuring%20business%20performance%20among%20student%20entrepreneurs%20_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/32778/; http://www.ijafb.com/PDF/IJAFB-2021-37-11-13.pdf
• Institution: Universiti Malaysia Sabah

The purpose of this research is to examine the social media marketing roles in measuring business performance among student entrepreneurs. Secondly, to analyse which social media platform is often used by students to sell and promote their business. Due to a pandemic outbreak, students are unable to...