The role of personal ethics and organization ethics in decision making for public relations tasks and responsibilities

• Main Authors: Safiah Masbaka, Syahruddin Awg. Ahmad
• Format: Article
• Language: English; English
• Published: Penerbit UKM 2021
• Subjects: HD59-59.6 Public relations. Industrial publicity
• Online Access: https://eprints.ums.edu.my/id/eprint/32912/1/The%20role%20of%20personal%20ethics%20and%20organization%20ethics%20in%20decision%20making%20for%20public%20relations%20tasks%20and%20responsibilities.pdf; https://eprints.ums.edu.my/id/eprint/32912/2/The%20role%20of%20personal%20ethics%20and%20organization%20ethics%20in%20decision%20making%20for%20public%20relations%20tasks%20and%20responsibilities%20_ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/32912/; https://ejournal.ukm.my/ebangi/article/view/52730
• Institution: Universiti Malaysia Sabah

The main concern in the context of ethical issues in public relations practice is, it is conceptualized based on descriptive and normative ethics where personal evaluation and collective evaluation of ethical situations respectively applied in decision making and this study managed to highlight the...