Profiling herbal medicine use by Transtheoretical Model and perceived value: A case study of young adults in Malaysia
Herbal medicine market is experiencing tremendous growth in these few years. Young adults between 20 to 29 years old is the largest Malaysian consumer segment with high demand for health-related products. However, this segment is now switching to non-herbal products. Engaging young adults to herbal...
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| Format: | Article |
| Language: | English English |
| Published: |
Academic Inspired Network
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/32997/2/Profiling%20herbal%20medicine%20use%20by%20Transtheoretical%20Model%20and%20perceived%20value.pdf https://eprints.ums.edu.my/id/eprint/32997/1/Profiling%20herbal%20medicine%20use%20by%20Transtheoretical%20Model%20and%20perceived%20value%20_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/32997/ http://www.ijafb.com/PDF/IJAFB-2021-37-11-04.pdf |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |