Celebrity And Audience Characteristics on Satisfaction, And Repeat Watch Intention on Korean Tv Drama

The prevailing trend of Korean Pop culture, Hallyu, has spread rapidly to Asian countries such Malaysia, Japan, China, Indonesia, Thailand, Vietnam and Taiwan. The influenced of such culture has further reached to other countries such as the Middle East, Europe and America. As the result, the Korean...

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Bibliographic Details
Main Authors: Azaze Azizi Abdul Adis, Hyung, Jun Kim, Mohd Rizwan Abdul Majid, Izyanti Awang Razli
Format: Article
Language:English
English
Published: Universiti Malaysia Sabah 2017
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/33156/1/Celebrity%20And%20Audience%20Characteristics%20on%20Satisfaction%2C%20And%20Repeat%20Watch%20Intention%20on%20Korean%20Tv%20Drama.pdf
https://eprints.ums.edu.my/id/eprint/33156/2/Celebrity%20And%20Audience%20Characteristics%20on%20Satisfaction%2C%20And%20Repeat%20Watch%20Intention%20on%20Korean%20Tv%20Drama1.pdf
https://eprints.ums.edu.my/id/eprint/33156/
https://jurcon.ums.edu.my/ojums/index.php/BIMP-EAGA/article/view/1046
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Institution: Universiti Malaysia Sabah
Language: English
English