Advergame: Potential and Prospects for Advertising Strategy
This paper aims to discuss the concept of advergames and its benefits from the marketing perspectives and also the future potential of advergames. It suggests that marketing communication by using games, as a medium will result into more effective marketing communication strategy to the brand develo...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Language: | English English |
Published: |
Universiti Malaysia Sabah
2016
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/33178/1/Advergame.pdf https://eprints.ums.edu.my/id/eprint/33178/2/Advergame1.pdf https://eprints.ums.edu.my/id/eprint/33178/ https://jurcon.ums.edu.my/ojums/index.php/BIMP-EAGA/article/view/3059 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universiti Malaysia Sabah |
Language: | English English |
Be the first to leave a comment!