Distribution Channel for Local Farm-based Produce: A study On Small Farmers During Pandemic Crisis

It has been contended in many studies that small enterprises are more sensitive to crisis. Small enterprises tend to progress relatively slower than larger enterprises during a crisis, and in fact may fail to sustain the business within three years after a crisis strike. The pandemic crisis in Malay...

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Main Authors: Noor Fzlinda Fabeil, Juliana Langgat, Khairul Hanim Pazim, Roslinah Mahmud
Format: Article
Language:English
English
Published: Universiti Malaysia Sabah 2022
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Online Access:https://eprints.ums.edu.my/id/eprint/33941/1/Distribution%20Channel%20for%20Local%20Farm-based%20Produce.pdf
https://eprints.ums.edu.my/id/eprint/33941/2/Distribution%20Channel%20for%20Local%20Farm-based%20Produce1.pdf
https://eprints.ums.edu.my/id/eprint/33941/
https://jurcon.ums.edu.my/ojums/index.php/BIMP-EAGA/article/view/3799
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Institution: Universiti Malaysia Sabah
Language: English
English
id my.ums.eprints.33941
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spelling my.ums.eprints.339412022-08-24T07:44:01Z https://eprints.ums.edu.my/id/eprint/33941/ Distribution Channel for Local Farm-based Produce: A study On Small Farmers During Pandemic Crisis Noor Fzlinda Fabeil Juliana Langgat Khairul Hanim Pazim Roslinah Mahmud HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection It has been contended in many studies that small enterprises are more sensitive to crisis. Small enterprises tend to progress relatively slower than larger enterprises during a crisis, and in fact may fail to sustain the business within three years after a crisis strike. The pandemic crisis in Malaysia has disrupted several important sectors especially agricultural due to the disruption of transportation and retails services. Small farmers experience dumping of farm produces due to the restricted delivery channels and loss of regular market. Small farmers are believed to demonstrate a viable strategy for the sustainability of their businesses during a crisis, through the use of an alternative distribution approach to deliver their perishable goods to consumers. Through structured interviews with two small farmers in Ranau, Sabah, this paper presents their perspectives on the alternative distribution strategy they had undertaken during a crisis. The results of the study provide insights into how the hub distribution approach might assist small farmers in managing the impact of the crisis on their business and can therefore be used as an effective distribution approach in the future. Universiti Malaysia Sabah 2022 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/33941/1/Distribution%20Channel%20for%20Local%20Farm-based%20Produce.pdf text en https://eprints.ums.edu.my/id/eprint/33941/2/Distribution%20Channel%20for%20Local%20Farm-based%20Produce1.pdf Noor Fzlinda Fabeil and Juliana Langgat and Khairul Hanim Pazim and Roslinah Mahmud (2022) Distribution Channel for Local Farm-based Produce: A study On Small Farmers During Pandemic Crisis. Journal of BIMP-EAGA Regional Development, 8. pp. 22-27. ISSN 2232-1055 https://jurcon.ums.edu.my/ojums/index.php/BIMP-EAGA/article/view/3799
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection
spellingShingle HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection
Noor Fzlinda Fabeil
Juliana Langgat
Khairul Hanim Pazim
Roslinah Mahmud
Distribution Channel for Local Farm-based Produce: A study On Small Farmers During Pandemic Crisis
description It has been contended in many studies that small enterprises are more sensitive to crisis. Small enterprises tend to progress relatively slower than larger enterprises during a crisis, and in fact may fail to sustain the business within three years after a crisis strike. The pandemic crisis in Malaysia has disrupted several important sectors especially agricultural due to the disruption of transportation and retails services. Small farmers experience dumping of farm produces due to the restricted delivery channels and loss of regular market. Small farmers are believed to demonstrate a viable strategy for the sustainability of their businesses during a crisis, through the use of an alternative distribution approach to deliver their perishable goods to consumers. Through structured interviews with two small farmers in Ranau, Sabah, this paper presents their perspectives on the alternative distribution strategy they had undertaken during a crisis. The results of the study provide insights into how the hub distribution approach might assist small farmers in managing the impact of the crisis on their business and can therefore be used as an effective distribution approach in the future.
format Article
author Noor Fzlinda Fabeil
Juliana Langgat
Khairul Hanim Pazim
Roslinah Mahmud
author_facet Noor Fzlinda Fabeil
Juliana Langgat
Khairul Hanim Pazim
Roslinah Mahmud
author_sort Noor Fzlinda Fabeil
title Distribution Channel for Local Farm-based Produce: A study On Small Farmers During Pandemic Crisis
title_short Distribution Channel for Local Farm-based Produce: A study On Small Farmers During Pandemic Crisis
title_full Distribution Channel for Local Farm-based Produce: A study On Small Farmers During Pandemic Crisis
title_fullStr Distribution Channel for Local Farm-based Produce: A study On Small Farmers During Pandemic Crisis
title_full_unstemmed Distribution Channel for Local Farm-based Produce: A study On Small Farmers During Pandemic Crisis
title_sort distribution channel for local farm-based produce: a study on small farmers during pandemic crisis
publisher Universiti Malaysia Sabah
publishDate 2022
url https://eprints.ums.edu.my/id/eprint/33941/1/Distribution%20Channel%20for%20Local%20Farm-based%20Produce.pdf
https://eprints.ums.edu.my/id/eprint/33941/2/Distribution%20Channel%20for%20Local%20Farm-based%20Produce1.pdf
https://eprints.ums.edu.my/id/eprint/33941/
https://jurcon.ums.edu.my/ojums/index.php/BIMP-EAGA/article/view/3799
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