Tamu: Its Roles as A Medium of Cultural Identity Preservation Among Sabah Ethnic in The Era of Information Technology and Industrial Revolution 4.0

• Main Authors: Halina Sendera Mohd. Yakin, Andreas Totu, Siti Aidah Lokin, Suraya Sintang, Nadiawati Mahmood
• Format: Article
• Language: English; English
• Published: Penerbit UKM 2022
• Subjects: GT3400-5090 Customs relative to public and social life Including town life, court life, festivals, holidays, ceremonies of royalty, etc.
• Online Access: https://eprints.ums.edu.my/id/eprint/34270/1/Tamu.pdf; https://eprints.ums.edu.my/id/eprint/34270/2/Tamu1.pdf; https://eprints.ums.edu.my/id/eprint/34270/; https://ejournal.ukm.my/ebangi/article/view/57382
• Institution: Universiti Malaysia Sabah

This paper aims to study the roles and challenges of Tamu as a medium of cultural identity preservation among Sabah ethnic groups in the era of industrial revolution 4.0 by focusing on the commercialisation of Kadazandusun’s traditional foods tuhau and bambangan. Thus, the objectives of this paper a...