Consumers’ environmental behaviour towards staying at a green hotel: Moderation of green hotel knowledge

• Main Authors: Norazah Mohd Suki, Norbayah Mohd Suki
• Format: Article
• Language: English; English
• Published: Emerald 2015
• Subjects: TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://eprints.ums.edu.my/id/eprint/34678/1/Abstract.pdf; https://eprints.ums.edu.my/id/eprint/34678/2/Full%20text.pdf; https://eprints.ums.edu.my/id/eprint/34678/; https://www.emerald.com/insight/content/doi/10.1108/MEQ-02-2014-0023/full/html; http://doi.org/10.1108/MEQ-02-2014-0023
• Institution: Universiti Malaysia Sabah

Purpose – The purpose of this paper is to examine the relationship between returning consumer environmental behaviour and tourists’ propensity to stay in a green hotel, particularly in the Malaysian context. Next, the influence of a moderating variable (i.e. green hotel knowledge) on returning touri...