Buy now & pay later (installment) vs lump sum payment of online shopping (shopee) in Sabah, a quantitative comparison from the perspective of uses & gratifications theory
Advances in e-commerce nowadays have given users more choices to pay when purchasing items online via e-commerce platforms; Shopee etc. Thanks to the creativity and strides to make life easier for users when shopping, Shopee has recorded astounding sales over time. This can be attributed to payment...
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| Format: | Academic Exercise |
| Language: | English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/35361/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/35361/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/35361/ |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |