Exploring tourist experiences in the lower Kinabatangan River, Sabah: evidence from online reviews

Global demand for wildlife tourism is rising and maintaining a positive tourist experience is essential to ensuring the industry's long-term survival. A top location for wildlife tourism, the Lower Kinabatangan River, located in Sabah, Malaysia, is impacted by its surroundings and requires care...

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Main Authors: Andi Tamsang Andi Kele, Yuzainy Janin, Arif Kamisan Pusiran, Kamarul Mizal Marzuki, Dayangku Aslinah Abd Rahim, Faerozh Madli
Format: Article
Language:English
English
Published: Borneo Tourism Research Centre (BTRC) Universiti Malaysia Sabah 2022
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Online Access:https://eprints.ums.edu.my/id/eprint/35632/1/Abstract.pdf
https://eprints.ums.edu.my/id/eprint/35632/2/Full%20text.pdf
https://eprints.ums.edu.my/id/eprint/35632/
https://doi.org/10.51200/bimpeagajtsd.v11i1.4141
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Institution: Universiti Malaysia Sabah
Language: English
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id my.ums.eprints.35632
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spelling my.ums.eprints.356322023-06-13T06:48:47Z https://eprints.ums.edu.my/id/eprint/35632/ Exploring tourist experiences in the lower Kinabatangan River, Sabah: evidence from online reviews Andi Tamsang Andi Kele Yuzainy Janin Arif Kamisan Pusiran Kamarul Mizal Marzuki Dayangku Aslinah Abd Rahim Faerozh Madli G154.9-155.8 Travel and state. Tourism SK650-664 Wildlife-related recreation Global demand for wildlife tourism is rising and maintaining a positive tourist experience is essential to ensuring the industry's long-term survival. A top location for wildlife tourism, the Lower Kinabatangan River, located in Sabah, Malaysia, is impacted by its surroundings and requires careful management to maintain its reputation for offering pleasant wildlife tourist experiences. This paper aimed to explore tourist experiences in the Lower Kinabatangan River using user-generated content in Web reviews. This paper utilised 186 online reviews extracted from the TripAdvisor website and analysed the data with Leximancer software. Three themes were derived from the data analysis: river, monkey, and trip. The cloud-generated concepts were discussed through the tourist experience's services cape context. The result reveals that most tourist (87.63%) shows positive overall experiences; however, some do show concerns about the issue of rubbishes, dead fish in the river, the invasion of oil palm plantation, and forest destruction. The valuable insights offer a better understanding of the determinants of tourist experiences for the Lower Kinabatangan River to formulate strategies to increase their positive experiences and draw up alternatives to minimise the negative experiences. Borneo Tourism Research Centre (BTRC) Universiti Malaysia Sabah 2022 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/35632/1/Abstract.pdf text en https://eprints.ums.edu.my/id/eprint/35632/2/Full%20text.pdf Andi Tamsang Andi Kele and Yuzainy Janin and Arif Kamisan Pusiran and Kamarul Mizal Marzuki and Dayangku Aslinah Abd Rahim and Faerozh Madli (2022) Exploring tourist experiences in the lower Kinabatangan River, Sabah: evidence from online reviews. BIMP-EAGA Journal for Sustainable Tourism Development, 11 (1). pp. 118-131. ISSN 2232-10603 https://doi.org/10.51200/bimpeagajtsd.v11i1.4141
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
English
topic G154.9-155.8 Travel and state. Tourism
SK650-664 Wildlife-related recreation
spellingShingle G154.9-155.8 Travel and state. Tourism
SK650-664 Wildlife-related recreation
Andi Tamsang Andi Kele
Yuzainy Janin
Arif Kamisan Pusiran
Kamarul Mizal Marzuki
Dayangku Aslinah Abd Rahim
Faerozh Madli
Exploring tourist experiences in the lower Kinabatangan River, Sabah: evidence from online reviews
description Global demand for wildlife tourism is rising and maintaining a positive tourist experience is essential to ensuring the industry's long-term survival. A top location for wildlife tourism, the Lower Kinabatangan River, located in Sabah, Malaysia, is impacted by its surroundings and requires careful management to maintain its reputation for offering pleasant wildlife tourist experiences. This paper aimed to explore tourist experiences in the Lower Kinabatangan River using user-generated content in Web reviews. This paper utilised 186 online reviews extracted from the TripAdvisor website and analysed the data with Leximancer software. Three themes were derived from the data analysis: river, monkey, and trip. The cloud-generated concepts were discussed through the tourist experience's services cape context. The result reveals that most tourist (87.63%) shows positive overall experiences; however, some do show concerns about the issue of rubbishes, dead fish in the river, the invasion of oil palm plantation, and forest destruction. The valuable insights offer a better understanding of the determinants of tourist experiences for the Lower Kinabatangan River to formulate strategies to increase their positive experiences and draw up alternatives to minimise the negative experiences.
format Article
author Andi Tamsang Andi Kele
Yuzainy Janin
Arif Kamisan Pusiran
Kamarul Mizal Marzuki
Dayangku Aslinah Abd Rahim
Faerozh Madli
author_facet Andi Tamsang Andi Kele
Yuzainy Janin
Arif Kamisan Pusiran
Kamarul Mizal Marzuki
Dayangku Aslinah Abd Rahim
Faerozh Madli
author_sort Andi Tamsang Andi Kele
title Exploring tourist experiences in the lower Kinabatangan River, Sabah: evidence from online reviews
title_short Exploring tourist experiences in the lower Kinabatangan River, Sabah: evidence from online reviews
title_full Exploring tourist experiences in the lower Kinabatangan River, Sabah: evidence from online reviews
title_fullStr Exploring tourist experiences in the lower Kinabatangan River, Sabah: evidence from online reviews
title_full_unstemmed Exploring tourist experiences in the lower Kinabatangan River, Sabah: evidence from online reviews
title_sort exploring tourist experiences in the lower kinabatangan river, sabah: evidence from online reviews
publisher Borneo Tourism Research Centre (BTRC) Universiti Malaysia Sabah
publishDate 2022
url https://eprints.ums.edu.my/id/eprint/35632/1/Abstract.pdf
https://eprints.ums.edu.my/id/eprint/35632/2/Full%20text.pdf
https://eprints.ums.edu.my/id/eprint/35632/
https://doi.org/10.51200/bimpeagajtsd.v11i1.4141
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