Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia

• Main Authors: Mat Salleh Ayub, Suddin Lada, Arif Kamisan Pusiran
• Format: Article
• Language: English; English
• Published: Faculty of Economics, Universitas Sarjanawiyata Tamansiswa, Yogyakarta 2023
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://eprints.ums.edu.my/id/eprint/36574/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/36574/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/36574/; https://doi.org/10.30738/impacts.v2i1.14515
• Institution: Universiti Malaysia Sabah

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops a...