Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating

• Main Authors: Maluwis Maratis, Jaratin Lily, Chew Tze Cheng @ Nur Alesha Chew, Rini Suryati Sulong
• Format: Article
• Language: English; English
• Published: Penerbit UMS 2023
• Subjects: HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
• Online Access: https://eprints.ums.edu.my/id/eprint/37392/1/ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/37392/2/FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/37392/; https://doi.org/10.51200/mjbe.v9i1.4544
• Institution: Universiti Malaysia Sabah

Firm capabilities become important to SMEs' performance in expanding to foreign markets. Many countries focus on helping these SMEs because of the rapid internalization of competitors. This paper aims to propose a conceptual framework by identifying the determining factor that affects the inter...