Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating

Firm capabilities become important to SMEs' performance in expanding to foreign markets. Many countries focus on helping these SMEs because of the rapid internalization of competitors. This paper aims to propose a conceptual framework by identifying the determining factor that affects the inter...

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Bibliographic Details
Main Authors: Maluwis Maratis, Jaratin Lily, Chew Tze Cheng @ Nur Alesha Chew, Rini Suryati Sulong
Format: Article
Language:English
English
Published: Penerbit UMS 2023
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/37392/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/37392/2/FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/37392/
https://doi.org/10.51200/mjbe.v9i1.4544
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Institution: Universiti Malaysia Sabah
Language: English
English