A Semiotic analysis of Malaysian car tv advertisements : The proton's of 2003-2014

Today people live in a visually intensive society with a world of spectacular and exciting images surrounding them on a daily basis. Advertising is one of the marketing strategies to promote products to consumers. Perusahaan Otomobil Nasional Berhad (PROTON), Malaysian automobile company, was a comp...

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Bibliographic Details
Main Author: Chou En-I
Format: Thesis
Language:English
English
Published: 2017
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38008/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38008/2/FULLTEXT.pdf
https://eprints.ums.edu.my/id/eprint/38008/
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Institution: Universiti Malaysia Sabah
Language: English
English