Consumer purchase intention on boba drinks in Kuching during Covid-19
Many businesses were badly impacted as consumer spending habit shifted due to Covid-19 outbreak. The purpose of this study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior, this study explores the influence of perceived behavioral co...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Taylor and Francis
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38200/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38200/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/38200/ https://doi.org/10.1080/23311975.2023.2177399 |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |